Client: Nestle Waters // Resource Water

Role: Associate Strategist

The Challenge: In an oversaturated market, Nestle Waters desired to launch a brand that reached an untapped market of niche water drinkers (women, aged 25+). Our team was tasked with creating and evolving this new community for the brand.

The Solution: Launched an integrated brand campaign that included social + digital activations and experiential. We led and created all social and digital strategy for the brand.

As a new brand in the water category, we tailored an empowerment message "Electrolytenment" that spanned across different touch points.  

We also created elevated, high impact experiences, such as "the Fountain of Electrolytenment" and supported it through social.