The Fader X BitTorrent

Per usual, the Fader does the very badass thing and released their entire archive via BitTorrent for free. FREE.

This is a big move for any publication and for the Fader, it was about the fan than the numbers. Really appreciate that in order to gain a new audience they have to actually break the cycle and shake up the distribution model.

I foresee the Fader to grow at an even rapid speed than they already are. They've tapped into a culture that's all their own and killin' the game.