The Future of Media is Podcasting

I'm interested to see how podcasts will continue to evolve. Despite podcasts having been around for a few years, their true trajectory to the mainstream is in large part thanks to Serial. I admit, I probably didn't hop on to the podcast train till after Serial. It's crazy to see how a specific form of story telling, one that is rooted in the launch of radio (shout out to Orson Welles!), wrangled a new market of listeners. 

However, unlike terrestrial radio, podcasts offer a sense of intimacy and personalization that any other medium has yet to offer. Think about it, how often do you listen to podcast with someone else? Advertisers are jumping on board with all of this "The primary one: advertising, in the form of spots read by the podcast’s host. And the payoff for advertisers is huge—one survey of 300,000 podcast listeners found that 63% bought something a host had promoted on a show. "

I think what's next for podcasts is largely going to depend on what Apple decides to. Apple, what's up?