Pendulum swings: Coke moves back to product focused advertising

Coke is now focused on rallying and promoting simple, everyday moments with a bottle of coke in their new campaign, "Taste the Feeling." This is somewhat of a departure from their seven year old campaign "Open Happiness" which allowed the brand to delve into more deeper topics and bring the brand into a more conceptual playing space. The new campaign is now more product focused with the hopes of matching the new reality that has encroached the beverage category (thanks to organic stuff!): "If you are going to sell stuff, you better talk about the stuff."